Dragonfly in the Press

Press Coverage

Dragonfly is a darling of the press these days - both domestic and international reporters are raving about our services, our staff, our ambience, and the touch of class that we bring to our massage and beauty services. Don't just take our word for it though, read on...

what's on What's On - Dubai
April 2008

Burjuman’s hidden treasure spa begs to be discovered article[800k]

“The spa is serenity itself. While any outfit can slather on some oil, crank up the lounge music and call themselves a wellness centre, the spa to be reckoned with is one that pays as much attention to the ambience as it does to its staff, its service and, most importantly, its clients. The Dragonfly surpasses these criteria, making it one of the best new spas in the city and a more than pleasant surprise.”

Press Archive

Society Dubai
April 2008

The Place to Be article[700k]

“Already world-renowned when it comes to their attention to detail... But if that still hasn’t got you hooked, take a look at the spa’s website to view the utterly devoted - or perhaps demented - Dragonfly fans and their logo tattoos declaring their addiction to the brand. It seems this spa reaches places others can’t.”

press Senses
IV 2007

China - ein land im Aufbruch article[300k]

“Sich von Kopf bis Fuß verwöhnen lassen - das Dragonfly Spa ist eine Oase der Entspannung inmitten der Hektik des Shanghaier Stadtalltages. Eine Wohltat für den Körper!”

The Age The Age - Melbourne
3 November 2007

A Slick Dragon article[30k]

“A Five star experience at about a quarter of the price.”

SH Magazine SH Magazine
October 2007

SH Readers' Choice Award

“Best Massage in Shanghai"

otms On the Move - CNBC
12 October 2007

On the Move Shanghai

A television broadcast showcasing Dragonfly Therapeutic Retreats - for the business traveller.

View Videoclip

newyorktimes Sunday New York Times
16 September 2007

Let a Hundred Decadent Spas Bloom article[100k]

“Inside Dragonfly, a Chinese spa chain, designers have blended stone and traditional dark wood, paying homage to classic Chinese homes. Often open until the wee hours, Dragonfly offers many of the same massages as hotel spas at far lower prices, so it draws Chinese visitors.

At a Dragonfly spa in Shanghai's old French concession, middle-age Chinese women with bouffant dos line up for facials next to punky- looking Shanghai teenagers with spiky hair.”

asiaspacover Asiaspa
July/August 2007

Spas for Everyman article[100k]

“There's a spa concept that is buzzing around China called Dragonfly. It's a simple concept, yet incredibly successful. Imagine this: quality massages... that don't break the bank."”

brandweek Brand Week
9 July 2007

Hidden Dragons article[200k]

“It might be the hottest emerging market for Western goods, but China quietly harbors some powerhouse brands of its own. Brandweek drops in on some local outfits that might not be local for much longer.”

[discussion of Dragonfly's brand appeal]

  China International Business
June 2007

Massaging the Masses

“...of most interest is 'the domestic Chinese market where newly affluent white-collar customers... are increasingly looking at helaht and wellness opportunities.”

[discussion of growth of China spa market]

brandweek Spa Asia
May/June 2007

China's Changing Chi article[9 mb]

“With open minds and open wallets Chinese people are embracing wellness solutions above and beyond Traditional Chinese Medicine.”

[discussion of growth of China spa sector & Dragonfly's expansion]

asiaspa Asia Spa
April 2007

“Dragonfly... is hugely popular due to its affordable indulgence, warm ambience and romantic atmosphere. Perfect for busy urbanites.”

media Frommers Travel Guide
February 2007

“Expats and discerning locals head for Dragonfly… which offers an exotic Asian ambience with all the standard treatments at just the right prices.”

conde Conde Nast Traveller, UK
January 2007

"You can't get a better foot massage than at Dragonfly... "

  Baccarat AsiaSpa Awards, Hong Kong
27 October, 2006

Nominated for Day Spa of the Year
Dragonfly @ Forbidden City, Beijing has been nominated for award as "Day Spa of the Year" by the prestigious Baccarat AsiaSpa Awards.

 

10 things I know SCMP, Mind your Money, Hong Kong
October 2006

Spa for Expats Heads Abroad
"New Formula was a hit in Shanghai - and is taking on the world."

 

shanghai daily Shanghai Daily
11 October 2006

Oriental ambience separates spa experience from competitors
"Its friendly and skilled therapists along with the clean Oriental ambience make it one of the best options for those seeking pampering."

 

cwy About GoChina , USA
September 2006

Review of Dragonfly
"Just stepping over the threshold from the frenetic street into one of their retreats begins the process that will leave you relaxed, refreshed, and wanting more."

 

cwy Elle, Norway
August 2006

Oriental Oasis
"If you are in Oslo you should treat yourself to a visit to the fantastic Dragonfly Therapeutic Retreat.

This is pure luxury for stressed city-dwellers."

cwy China Welcomes You, August 2006

"When... opened a Dragonfly spa in Oslo, Norway he also launched mainland China's first international spa brand."

"Despite the spreading of its wings Dragonfly's basic design philosophy emphasises cosiness and intimacy."

metrozine cover Metrozine (Beijing)
June 2006

"Located near the Forbidden City, this newly-opened spa with branches across the globe is an easy place to relax and unwind thanks to the beautiful decor and experienced, attentive staff."

" ...this Retreat is sure to rejuvenate parts of the body and mind that other spas, as of yet, just cannot reach."

her world cover Her World (Singapore)
June 2006
"Another special place is the Dragonfly Spa, a mod-Oriental nail and massage boutique"
dagbladet cover Dagbladet (Oslo), 11 June 2006

"Rett øst."

"Straight East"

”You don’t need to travel around the world to experience Shanghai’s most exclusive massage retreat. A trip to Ruseløkka in Oslo suffices.”

time cover Time magazine (Europe), 5 June 2006

"One Night in... Shanghai"

"...ending the night with a typical Shanghai treat: a relaxing massage at Dragonfly... " tiny

time cover Travel Age West, May 2006

"...one of Shanghai's most popular urban day spas."

"Shanghai's frenetic pace of life seems, frankly, light years away." tiny



finn Aftenposten (Oslo), 13 May 2006

"Velvære på rekke og rad"
"Well-being lined up in a row."

"Massasjebehandling trenger ikke være en ren egotripp. Nå kan du dele følelsen av å sveve på bomull med noen du bryr deg om."

”Massage therapy does not need to be a pure ego-trip. Now you can share the feeling of floating on air with someone you care about.”

God Morgen Norge God morgen Norge, TV2 (Oslo), 12 May 2006

"Massasje med Dragonfly"

"Dragonfly er en massasjekjede i Kina. Nå er den
kommet til Oslo, som første internasjonale satsning."


timeout beijing Time Out Beijing, April 2006

"Ever fancied a massage a trois? Then Double Trouble is for you." tiny

"...their reasonable price list, dim lighting and subdued music definitely strike the right chord..."

slice Slice (Shanghai), March 2006

"Top marks to this chain of city retreats, which has got the "mystical-east" look down pat. We love the Dragonfly look and atmosphere." tiny

sh daily logo Shanghai Daily, 28 February 2006


"The masses agree, when it comes to relaxation havens in Shanghai, Dragonfly can't be beat."

American Express DEPARTURES (USA), October 2005
"Don't let the fact that they're part of a chain put you off: Dragonfly spas are where the movers and shakers of Shanghai catch their breath."

South China Morning Post, National Day special edition (Hong Kong)
1 October 2005

Rated one of China's Top 10 Spas

"... raising the bar for day spas in the city."

City Weekend Magazine
September 15-28, 2005

Voted by readers one of the Top 5 Spas in Shanghai

"Its fabulous smellies, kind, yet strong therapists, and clean surrounds make it one of the most popular in town."


Shanghai Daily, Tuesday 2 August 2005

"-the magic touch"

 

Time Out Shanghai - August 2005

Taking branding in China to a level never seen before!

Look here for more details

BizShanghai
August 2005

"Dragonfly's goal is... to Relax the world"

SCENE Shanghai
July 2005
"Dragonfly is open practically all hours of the day and I can say truthfully there is always time for a quick rub down after a couple pints and a kebab..."

Lonely Planet Guide Shanghai

“Because you deserve this.
Dragonfly, a designer massage place…"

Spa Asia

“In a city that’s moving at breakneck speed, the urban spas in Shanghai offer an alluring respite and an oasis of calm."

Time Out Shanghai Guide 2005

“Dragonfly is all dark wood and heavenly smell s- oh, and fantastic massage too, administered by friendly and experienced therapists.”

Spa China
May/June 2005

“Would I go again? Yes. I would highly recommend such a treatment to anybody who is looking to get away from the hectic bustle of China for a few hours.”

Scanorama, Scandinavian Airlines Magazine
March 2005

"Everything from Japanese shiatsu to jet lag relief massage. Wonderful surroundings with subdued lighting and music."

That's Shanghai
March 2005


"Whom to Spa with? The top treatments in the city.
When it's time to grow wings and fly away from your stress - it's time for Dragonfly..."

Spa China
November 2004

“Balance through Massage”

 

Asia Spa Magazine
May/June 2004

Dragonfly ranked as one of their "favourite spas" in Shanghai!

City Weekend (Shanghai)
13
May 2004

"Dragonfly offers not only top quality massage therapy based upon ancient Oriental massage techniques, but also an environment to assuage away all your worries."

Shanghai Talk
March 2004

"Dragonfly, with its winning combination of modern methods and traditional Asian sensibilities is the perfect antidote to present-day pressures."

Metrozine Shanghai
January 2004

"Dragonfly provides total relaxation to us frazzled Shanghai dwellers..."

South China Morning Post
28 December 2003

"From the contemporary Asian interior to the soothing music, therapeutic aromas, running water, subtle lighting... DRAGONFLY aims to fill a Shanghai relaxation niche."

 

That's Shanghai
Health and Fitness Guide 2003-2004

"Dragonfly strikes a healthy balance between good value and style... This is the kind of luxury you can afford to indulge in often."


Shanghai Scene
March 2003

"More than comfort...... Total Satisfaction!"